AI Insights · Timothy · July 2023
Top 5 Fashion Games in Australia: Q2 2023 Performance
Discover how the top 5 fashion games performed in Australia during Q2 2023 with insights on their downloads, revenue, and active users.
In the second quarter of 2023, the top 5 fashion games in Australia showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Project Makeover from Magic Tavern, Inc. experienced fluctuations in both revenue and active users. Weekly revenue peaked at around $74K in early April and later settled to approximately $66K by the end of June. Downloads saw a dip mid-quarter, reaching a low of about 6K in early May, but recovered to finish strong at 9.6K in the last week of June. Active users remained fairly stable, hovering around 65K to 68K throughout the quarter.
DIY Paper Doll by Crazy Labs saw a notable decline in weekly downloads, starting at 10K in late March and dropping to 3.3K by the end of June. Active users followed a similar trend, beginning at 15.7K and decreasing to 11.4K over the same period.
Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED showed a decline in weekly revenue, starting at approximately $1.5K in late March and ending at around $876 by the end of June. Downloads also decreased significantly from 5.6K to 3.9K. However, active users displayed a more gradual decline, from 66K in late March to 56.8K by the end of June.
Merge Studio: Fashion Makeover by Paxie Games showed a mixed performance. Weekly revenue started at $3.3K and ended at $2.3K. Downloads saw a sharp drop from 3.4K in late March to just over 2.1K by the end of June. Active users varied but remained around 17K to 21K throughout the quarter.
The Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI had modest revenue increases, peaking at around $194 in mid-April. Downloads fluctuated, peaking at 7.2K in early April before stabilizing around 6.3K by the end of June. Active users showed growth early in the quarter, reaching 15.9K in early April, and then stabilized around 13.5K towards the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower.
